LO3: Final house style designs

This is my final masthead

I have used serif font for my masthead as magazines I have copied such as Vogue and Elle use this font as it connotes elegance and sophistication. The font type I have used is called Nouvelle Vague as it has a lot of impact with it being bold and big. I used the colour white for the masthead as it contrasted with the background of my cover image, which makes it stand out, appealing to the audience. I did change the opacity of my masthead as the white was to bold and bright, which made the magazine to full on.

This is my final colour scheme, which was consistent throughout my magazine.

For my front cover, I used the colours black, white, lilac and purple. The black and purple were the dominant colours that were used to emphasise important text on my front covers, such as the masthead and banners for anchored text. The lilac and white contrasted with the dark colours and really suited the whole urban/graffiti theme I had. They matched the model's hair, which made it all stand out and appealing to the target audience. I used maroon, black and white colours for my contents page. The maroon contrasted well with the white, so I used this colour as the banner. I used white and black for my first double page spread "Breakfast at FUSION" as they matched the feature of Audrey Hepburn (been in black and white films). Following the Audrey Hepburn article I carried on for my second double page, the same colours, as it was all one big article. I mainly did important text in white, so it would stand out. For my urban title page, I used the colours white and black. I used the white for quotes as the background was dark, so the white contrasted with it, making it stand out. I used a white banner and black font for the title, which again made it stand out and appealing. For my last double page spread I used the colours grey, purple, black and white. The white was only used for the page numbers. The grey was used as a background for the main article text, as urban fashion is very colourful I wanted a variety of colours. The purple was used for the Urban title, as it is a very dominant colour.